Content creation is a collaborative process
A universal truth around the content creation process, is that it requires at any given stage more than one person to be looking at it as it has so many layers. There is a process around content ideation and planning, then we move over to the content production process. Each of these stages requires that they have specialists to ensure creativity and quality control.
At the start, it might be a one person journey as there is a learning process that brands need to go through. Having said this, the sooner that you are able to build a team around it, the better in terms of making the process sustainable and scalable. It requires consistency and the highest level of dedication to the improvement process. All this, is possible if it is well resourced and has a capable team in place.