In the world of creative communications, AI has woven itself into our workflows, whether we planned for it or not. With the rise of AI platforms like ChatGPT, aspects of our work are now AI-assisted, often without us even realising it.
Is this AI revolution allowing us to do more with fewer resources, or are we simply outsourcing our “thinking” work and risking a lack of originality? We’re in an era where it’s hard to tell whether a creative piece was crafted by a human or an AI.
For modern PR professionals, AI tools can save time and enhance our work. So, here are the top 5 AI tools to get you started:
- ChatGPT: Perfect for brainstorming and ideation throughout the content creation process.
- Open AI notes: Helps with taking meeting notes and generating reports – freeing up your valuable time.
- GEMINI by Google: A research powered AI that can streamline your research projects and activities.
- AI: Quick visually appealing presentations and proposals for clients.
- Determ: A tool to measure the effectiveness of PR campaigns.
While these are just a few examples, new AI tools are emerging monthly. If you have already started integrating AI into your workflow, and are seeing the progress and results, then good for you. Welcome to the future of PR and communications!